I did say last time I saw you that we had some big news. The title’s’ kind of a giveaway but that doesn’t make me any less excited to tell you that today we are proud to announce the launch of Royal Enfield Chelsea at Urban Rider. Hopefully you follow us because for 15 years we’ve been passionate about motorcycling and bringing you the best gear the motorcycling world has to offer through our own video, photo and retail both online and in store. The Covid shutdown of our London store gave us a chance to rethink how we wanted the future to look and we put the downtime to good use, expanding the value and fully renovating the space. We wanted to create a real ‘destination venue’ for our customers. We partnered up with Max Vanoni, of Vanoni Moto Officina workshop; a true master of his craft and the safest pair of hands you could wish for, whether coming for a routine service or a full on custom build for your motorcycle. We expanded into hard parts, meaning we had something for almost all your motorcycling needs.
Almost.
The final piece of the puzzle was being able to offer the bikes themselves. We wanted to align ourselves with a brand whose values reflect our own. Quality, style and value for money. Royal Enfield’s recent resurgence in the UK has been massively impressive and we know there is way more yet to come. We are thrilled to offer the full range of Royal Enfield bikes with test rides easily available to book through our website. Needless to say we’ve got you covered with anything you might want to compliment your bike purchase; from customisable parts, luggage and accessories through to an extensive head to toe selection of the world’s best riding gear. We have competitive finance packages on offer and you can find some indicative examples on the new Royal Enfield section of our website. To accompany the launch we are opening our new parts lounge. A quiet place to relax and talk through your plans away from the hustle and bustle of the New Kings Road.
We’ll be launching regular meet ups and ride outs from the store, as well as joint ventures with training schools to provide both on road and off road experiences, licenses and tests of our bikes, not to mention some great coffee.
We want to show off off our new venue to those of you near enough to visit, so come along and say hi; Urban Rider just became your one stop shop.
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